'http://fitnessbusinesspodcast.com Thomas Plummer talks about how much of your marketing budget should be allocated to social media marketing, how to use social media to market to prospects at different buying stages, how to use video to market your business and 3 tips for fitness business owners marketing on social media. What you will learn in this show: - What percentage of your marketing budget should you spend on social media? -How can we use social media to market to prospects at different buying stages -How can we convert people who are members of other gyms? -What is the ideal length of video for customer testimonials? -Should we use Instagram Stories to promote our fitness business? -Is it ok to shoot videos on our phones? -Recommended Apps for social media marketing -Top 3 tips for fitness business owners on social media We’re finding all types of gyms, even the, considered the mainstream big box type gym, the 50 000 square feet or 5000 metre gym is just as equally now kind of trapped by the social media aspect, you have to do it. The smaller gyms, the new next generation training gyms are budgeting on those about $3000 per month, and it works 3000 pounds, 3000 euros, no matter where you are, Australian dollars, it’s all about the same, and we are committing 100% of what we’re doing to social media, and it works, it’s proven, the market that we’re chasing for most gyms lives on social media. We know that, that’s where they are, the type of client that we want and we’re targeting them as specifically as we can. Thomas Plummer has been working in the fitness business for over 40 years. He founded the Thomas Plummer Company in 1990, which eventually became the National Fitness Business Alliance (NFBA) in 2003. The NFBA is a group of industry vendors and suppliers banded together to bring advanced business education to all fitness business owners operating anywhere in the world. http://www.FitnessBusinessPodcast.com The Fitness Business Podcast aims to deliver weekly education, information and inspiration to fitness business owners & managers or any fitness industry professional. We feature fitness industry experts, consultants and owners from across the globe. We also interview non-industry experts to bring you leading education to help you run your business more effectively, efficiently and profitable! The podcast is hosted by Chantal Brodrick, fitness business coach, certified group fitness coach & personal trainer. Join our community: Facebook: https://www.facebook.com/fitnessbusinesspodcast Twitter: https://twitter.com/fitbizpodcast'
Tags: fitness business , fitness industry , fitness marketing , fitness marketing 101 , Fitness Marketing ideas , creative Fitness Marketing , fitness marketing plan , online fitness marketing , fitness marketing strategies , building a fitness business , fitness gym business , Fitness business marketing , fitness marketing tips , fitness social media marketing , fitness marketing on facebook , thomas plummer
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